Aida Sykes, a gender and inclusive business specialist, shares her three unique personal brand words and how expressing them through her style helps her to find balance between her nurturing side and her hunting side.

Samantha Dong, founder & CEO of ALLY Shoes, shares her three personal brand words and how expressing them helped her to build a pain-free high heel empire that all started with asking women a simple question, “What do you want?”

Cassidy Zachary, co-host of the podcast Dressed: the History of Fashion, shares her unique three personal brand words and how expressing them through her style helps her to feel completely DRESSED while also being respectful to the planet.

Dayle of @artfulcitystyle shares her three personal brand words and how expressing them through her style helps her to be creative and have fun (something we all need nowadays!).

Dr. Nicola Nice, founder & CEO of Pomp & Whimsy gin, shares her three personal brand words and how expressing them through her style helps her to thrive in many different worlds while remaining uniquely herself.

Raven Carter, digital producer at the Tamron Hall Show, shares her three personal brand words and how owning them through her style gives her a unique advantage that no one can take away from her.

Cate Luzio, founder and CEO of Luminary NYC, shares her unique three words and how expressing them through her style helps her feel confident and energetic (especially when wearing a great pair of heels!).

Sabrina Smith, a business consultant, fashion and travel entrepreneur, shares her unique three words and how expressing them through her style helped her to find her voice.

Caitlin Harpin, an editorial director at a large NYC publisher, shares her unique three words and how she expresses them through her style (hint: it involves Princess Leia!)