Raven Carter, digital producer at the Tamron Hall Show, shares her three personal brand words and how owning them through her style gives her a unique advantage that no one can take away from her.

Cate Luzio, founder and CEO of Luminary NYC, shares her unique three words and how expressing them through her style helps her feel confident and energetic (especially when wearing a great pair of heels!).

Sabrina Smith, a business consultant, fashion and travel entrepreneur, shares her unique three words and how expressing them through her style helped her to find her voice.

Caitlin Harpin, an editorial director at a large NYC publisher, shares her unique three words and how she expresses them through her style (hint: it involves Princess Leia!)